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The fast pace at which novel medical technologies are being developed together with the different new ways the pandemic is handled will consequently lead to an increase in entrepreneurship ( Kuckertz et al., 2020). It has also affected and forced businesses to develop different methods of conducting business ( Puriwat et al., 2021). Individual lifestyles, social interactions, culture, economic activity, and government policies have been significantly impacted by COVID-19.
Ultimately, this research will help entrepreneurs gain more knowledge and a deeper understanding of this new environment necessary to undertaking certain measures and adaptability in order to sustain their businesses during unprecedented times. For this purpose, a survey was conducted with 445 responses from male and female entrepreneurs in the capital city of Riyadh, Saudi Arabia, using a simple random sample over the period of four months. Interestingly, the results indicate there is a negative impact on employees' efficiency to conduct work in which almost no research has conveyed such a finding. Surprisingly, female entrepreneurs do not perceive a change in consumer behavior compared to pre-COVID-19 times. The findings reveal the pandemic negatively impacted business productivity and profits, forcing many businesses to physically close permanently. The current research aims to examine the impact of coronavirus pandemic on entrepreneur's business activities and their perceptions on the difference in consumer behavior during this time. It has affected countries across the globe, disrupting economic levels and businesses in every industry while also altering individuals' everyday lives.
COVID-19 presented the world with a severe loss of life and impact, which has no geographical bounds or expected time to when its effects will subside.